"Keep going 'til we run out of road"
Taio Cruz is one of the UK's best kept secrets. He's quite successful over there, most recently with his fantastic single Break Your Heart, and is easily one of the country's best producers. Other than a couple of tracks (which try too hard to sound American), his newest album borders on perfection. Rather than settle for simple r&b, Cruz deftly brings electro, club and straight-up pop into the mix, creating a sound that feels like what the Black Eyed Peas wish they were doing. It's just massive... almost symphonic at times. Keep Going is one of the album's poppier tracks, and something I can imagine being performed by one of Sweden's top hit-makers like Ola Svensson or Darin. It's got its sights set on "soaring" and never lets go of that mission statement. It is, to use my favorite descriptive word, quite epic. I wouldn't be surprised if American companies try to launch him over here. Our r&b/dance scene could use the kick in the butt.
Taio Cruz - Keep Going
(Music posted for evaluation purposes only. If you like what you hear, support the artists. Buy the album here. Follow me on twitter and facebook.
