Despite appearing at the launch just before Christmas, the perfume isn't said to be on release until April 2011.
Her first was named Coleen, but this one is called 'Butterflies' and comes in a lovely pink bottle it's scent as described as a mix of rose, citrus and hibiscus among other smells.
For the promotional photocall, Coleen was in a black-and-white dress (possibly from her own Littlewoods collection) with tights and simple black heels.
Pics from Getty
